The Image of a Leader in Politics and Business (online: virtual classroom)

October 16, 2021
5 hours


Dr. Milena Drzewiecka
Academic teacher, Psychologist and Former political TV news reporter

The module will help participants to obtain the most up-to-date knowledge on who a true leader is from a psychological perspective: why what you see is all there is? *

Based on psychological research and case studies from business and politics, participants will be shown how to create, communicate and deliver the value of leadership. They will go through mistakes (not to repeat them) and victories (to learn the best), study bounded rationality of audience and basics of persuasion not only to make an impression but to make a difference with a professional style of (non)verbal communication.

Moreover, the second module will include the following topics to be discussed:

  • Super(wo)men vs. every(wo)men: candidate positioning in political elections;

  • Elaboration likelihood model, 6 rules of social influence and the role of framing;

  • Lessons from the past: political/business leaders’ mistakes and victories;

  • Between sympathy and respect: integrity vs. agency in leader’s image strategies;

  • Guidelines for the future: practical notes for a professional Zoom-image.

“What you see is all there is”- the sentence said by a Nobel prize laureate and great psychologist – Daniel Kahneman – which in the age of shortcuts, fake news, and social media, gains on meaning.


Open training: 5 hours

Price (open training): 95 EUR/429 PLN

European Academy of Diplomacy | EAD

The European Academy of Diplomacy (EAD) is the first non-governmental, non-for-profit diplomatic academy in Europe, with a mission of shaping, sharpening and inspiring a new generation of enlightened international leaders.
​Since its inception in 2004 and with over 9500 graduates from more than 120 countries, EAD offers the highest quality tailor-made programs at graduate, post-graduate and executive levels. Renowned for its teaching methods, international faculty and distinguished speakers, the EAD prepares diplomats, civil servants, political and social leaders, as well as representatives of businesses, academia and the non-governmental sector for the challenges of a globalizing and ever changing world. As partner of the Council of Europe and a member of the Network of Schools of Political Studies, the European Academy of Diplomacy focuses on promoting democratic values, human rights and rule of law.

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