Social Media Workshop

- Overview of social media platforms - Creation of content - Campaign planning - Crisis management

8 - 9 July 2017


Adam Jarczyński
Director of the Polish Academy of Public Relations and the Polish Academy of Protocol and Etiquette.
Piotr Baczyński
Współzałożyciel Esencja Studio

The Social Media Workshop (SMW) is an intensive two-day program designed to improve professional capabilities to develop and implement successful social media campaigns. Through a balanced series of discussions and workshops, it provides master level insight and knowledge necessary to develop strategies and tactics to enhance the ability to efficiently communicate and influence the public opinions using social media outlets. The forum will provide a platform for interaction and knowledge sharing and allow the participants to exchange experiences and effectively implement the skills acquired during the training and to evaluate and correct implemented social media strategies. The program was designed with journalists, PR professionals, press attachés, public administration representatives and NGO employees in mind.


  • Combination of theory and practice
  • Learning skills necessary to communicate and shape the public opinion through effective social media campaigns
  • Providing an instructive examples of successful social media strategies
  • Post course support and evaluation
  • Networking opportunities with other PR and social media professionals


European Academy of Diplomacy | EAD

The European Academy of Diplomacy (EAD) is the first non-governmental, non-for-profit diplomatic academy in Europe, with a mission of shaping, sharpening and inspiring a new generation of enlightened international leaders.
​Since its inception in 2004 and with over 9500 graduates from more than 120 countries, EAD offers the highest quality tailor-made programs at graduate, post-graduate and executive levels. Renowned for its teaching methods, international faculty and distinguished speakers, the EAD prepares diplomats, civil servants, political and social leaders, as well as representatives of businesses, academia and the non-governmental sector for the challenges of a globalizing and ever changing world. As partner of the Council of Europe and a member of the Network of Schools of Political Studies, the European Academy of Diplomacy focuses on promoting democratic values, human rights and rule of law.

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