The principal aim of this subject is to introduce to the basics of doing business online. Additionally show new horizons for company strategies. To give new tools for strategy building. The participants will receive many examples of new possibilities to create long term strategic advantage. At the end participants should be able to generate new ideas, improve business processes and effectiveness of given company.

The course places importance on international aspects of provision of goods and services over the Internet. Many cases will concern case studies from abroad, particularly from the United States.


  1. Architecture of the New Economy

  2. Model Direct to Customer

  3. Model Full-service provider and Whole of Enterprise

  4. Model Intermediaries and Shared Infrastructure

  5. Model Virtual Community

  6. Model Value Net Integrator and Content Provider

  7. Business Model Designing, e-Business strategies


Szymon Wierciński