The principal aim of this subject is to introduce to the basics of doing business online. Additionally show new horizons for company strategies. To give new tools for strategy building. The participants will receive many examples of new possibilities to create long term strategic advantage. At the end participants should be able to generate new ideas, improve business processes and effectiveness of given company.

The course places importance on international aspects of provision of goods and services over the Internet. Many cases will concern case studies from abroad, particularly from the United States.


  1. Architecture of the New Economy

  2. Model Direct to Customer

  3. Model Full-service provider and Whole of Enterprise

  4. Model Intermediaries and Shared Infrastructure

  5. Model Virtual Community

  6. Model Value Net Integrator and Content Provider

  7. Business Model Designing, e-Business strategies


Szymon Wierciński

European Academy of Diplomacy | EAD

The European Academy of Diplomacy (EAD) is the first non-governmental, non-for-profit diplomatic academy in Europe, with a mission of shaping, sharpening and inspiring a new generation of enlightened international leaders.
​Since its inception in 2004 and with over 9500 graduates from more than 120 countries, EAD offers the highest quality tailor-made programs at graduate, post-graduate and executive levels. Renowned for its teaching methods, international faculty and distinguished speakers, the EAD prepares diplomats, civil servants, political and social leaders, as well as representatives of businesses, academia and the non-governmental sector for the challenges of a globalizing and ever changing world. As partner of the Council of Europe and a member of the Network of Schools of Political Studies, the European Academy of Diplomacy focuses on promoting democratic values, human rights and rule of law.

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